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3 Design Tips for Better Facebook Ads

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3 Design Tips for better Facebook Ads

A Guest Post By Ashley Lipman.

As of September 2017, Facebook reports that there are roughly on average 1.37 billion users using their site daily. It comes as no surprise then why Facebook ads can increase profit margins.

Which is why it’s important that your Facebook advert is designed to best appeal to your target audience, as Facebook ads are one of (if not the most) customizable ad platforms. That being said, read on to learn what you can do to beef up your Facebook ads!

1. Who’s Your Target Audience?

If you’re not sure, start by identifying what problem your product or service solves. Now, who likely would face this problem? And, don’t be afraid to be specific.

Go beyond the general age and gender brackets and understand what your target audience likes to do with their free time, how much they earn, how this problem affects them, not to mention how they consume information and what their spending habits are. In other words, research, research, research.

Doing this will allow you to pick images and write a description that best resonates with your target audience and may increase the chances of clicks and sales.

2. What Tone Do You Want to Strike?

Think about it. Facebook is a platform where users connect with their family and friends. This means the news feed is going to have several warm-hearted posts and an overall familial tone.

That being said, it may be best to use an image and write a description that best keeps this up. So, you may want to choose an image with family and friends smiling while using your product.

Or an image where people look relieved after using your product to solve a pressing problem. Either way, as the cliché goes, an image is worth a thousand words; make sure that it sets a warm and friendly tone.

3. It Comes Down to Color Choice

The truth is colour matters. According to Entrepreneur, in general, men like colours with black hues and shades. On the other hand, women like colours with white hues and shades.

So, if you are designing a Facebook ad and your target audience is men, you may want to consider dark blues, greens, etc.

Nonetheless, if your target audience is comprised of women, it may be best to use powdered colours.

Still, this isn’t a black-and-white rule; colour choice also boils down to culture. For instance, in the US, stereotypically pink is feminine whereas blue is masculine (even though in the past, it was the opposite).

This may not be the case in other countries—such as Japan—where pink represents the cherry blossom, the unofficial national flower. In other words, make sure you research your target audience’s culture.

Final Thoughts

Facebook ads can add to your marketing strategy. Always consider your target audience and be conscious of what tone you want your ad to take. Any more design tips? What’s been your experience with Facebook ads? Have they boosted your sales?    

About the Author – Ashley Lipman

Ashley is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.  Ashely is the outreach manager for Perth Web Design


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