Accessible Marketing

A Marketing Tip from the Rio Carnival!

by Judith Hutchinson

In this week’s episode of Around The World In Marketing Tips I provide a tip on thinking about what you want people to feel when they see, hear or experience  your marketing and your brand.

Think about the next piece of marketing collateral you are putting out there. This could be a newsletter, your website, a brochure, a video, whatever it may be what do you want your audience to feel?    Happy?  Hopeful? Trusting? Motivated?   Then re-look at what you are proposing to put out – does it evoke these emotions and if not what can you do to change it?

We all know that people buy from people.  And it’s often how you make your potential customers feel.  That makes the difference.


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