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by Judith Hutchinson
There are many reasons why you should be interested in improving your e-newsletter titles.
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A Guest Post By Ashley Lipman. As of September 2017, Facebook reports that there are roughly on average 1.37 billion users using their site daily. It comes as no surprise then why Facebook ads can increase profit margins. Which is why it’s important that your Facebook advert is designed to …
by Judith Hutchinson
For those of you that know me well you will know that school, for me, was a fair while ago (over 20 years). Whilst I have kept up with my health and fitness over the years with classes such as Ballet (yes really!), yoga and various gym memberships –…
by Judith Hutchinson
I’ve been asked about GDPR in relation to marketing for small businesses, here I am answering these question, if you have others join the Accessible Marketing Facebook group:
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Customer research is the essential basis of your marketing strategy. The data acquired by your research should influence every business decision, and it will allow you to create compelling content that engages your target audience. 34% of people say they have severed communication with a brand after receiving poor, irrelevant,…
by Judith Hutchinson
A recent survey conducted with 1000 online businesses revealed that email marketing generates the highest ROI compared to other marketing channels. Granted it depends on what demographic you are targeting. Perhaps, for example, teenagers don’t engage with email as much as a 43 year old. But it’s worthwhile realising that…
by Judith Hutchinson
The big brands have well and truly launched their Christmas ads and I have been watching them with interest. As they say on strictly – the scores are in…. John Lewis Probably the most anticipated ad of the year. #BusterTheBoxer is a move towards the feel good factor. Presumably…
by Judith Hutchinson
So you want to increase your profile in the media but are a little unsure of where to start. First things first have a think about what ‘things’ your customers watch, listen to and read (the more specific you can get the better). Is it printed press and in…
by Judith Hutchinson
The third and final instalment of my latest series of vlogs. This one is all about what I think are the five biggest marketing myths …
by Judith Hutchinson
The second in a series, my latest vlog looks at the 5 steps of putting together a marketing plan. Regardless of whether or not you have a marketing plan or not there may well be some nuggets in here that will get you thinking about your own business. Video…
by Judith Hutchinson
Here I am recording my first vlog all about why your business needs a marketing plan. Thanks for watching. Video Transcript… I’m always amazed by the number of small business owners I meet who don’t have marketing plans. There are a number of reasons they don’t– often they don’t understand…
by Judith Hutchinson
What’s all the fuss about? If a picture paints a thousand words then Instagram is certainly a force to be reckoned with. The picture and video sharing site now claims to have over 400 million active users (150m users per month). It was acquired by Facebook in 2012 and since…
by Judith Hutchinson
So many businesses get caught up in the world-wind that is social media they often forget about the merits of email marketing. Whether you are marketing to individuals or to organisations email marketing can help in terms of sharing your content, raising your brand profile, keeping you at the forefront…
by Judith Hutchinson
I’m often asked about useful online tools to help with marketing activity so I thought I would start compiling a list. These are either free or have a free package 1.Google Analytics – If you haven’t got analytics for your website and you arent checking it regularly WHY NOT?…
by Judith Hutchinson
It’s amazing how many businesses I work with that don’t or haven’t asked their customers what they think. This is a fundamental part of marketing, whilst it can help you with the small stuff such as tweaking a particular part of the service you offer, it can also have some…
by Judith Hutchinson
In a recent meeting I was asked what I thought the biggest social media marketing mistake is. I don’t think there is just one, so here is my top 6: 1. Not Being Social So often I see companies simply broadcasting their sales messages rather than using social media to…
by Judith Hutchinson
I recently attended a video marketing workshop with the key speaker being Phil Arkinstall of Ark Media I thought readers would find some of the key points from this workshop of interest. Whilst video has been about for years there has been some major technical advancements that have made it…
by Judith Hutchinson
I am increasingly being asked by small businesses about how Google+ can help in terms of marketing their organisation. It was Liz Paton from Tarnished Studios who acted as catalyst for this article – Thanks Liz! Here goes in hoping I can answer some general questions on G+ and that…
by Judith Hutchinson
More and more people are accessing websites via their smartphones or tablet devices. If you want to communicate to your customers via your website then it’s important that your website works across these devices. I could quote a load of stats at you here about the number of…
by Judith Hutchinson
As any Destination Marketer worth their salt will tell you it sure helps if the local people have a little pride in where they live. They are/can be the best ambassadors. The new Experience Barnsley Museum is certainly a great way of injecting a little local pride into the town…
by Judith Hutchinson
I was recently presenting at an Angels in Business Meeting when one of the delegates asked what I thought about guest blogging so I thought I would write about this for the benefit of my readers. A lot was said in 2014 about guest blogging being dead. And as…
by Judith Hutchinson
In a recent client meeting I was asked this question. To me the term is part of my vocab and I stupidly forget that others are not necessarily familiar with what SEO is. So here goes with a quick guide…
What Is SEO…by Judith Hutchinson
This is a guest post by Pam Neaves from Mint Creative Solutions The psychology of colour and how it relates to persuasion in branding and marketing is fascinating.
In a study entitled ‘Impact of Colour in Marketing’, researchers found that up to…by Judith Hutchinson
From muting accounts, saving links to read for later and downloading your LinkedIn connections there’s an array of things the big social networking sites can do to make life (and business) a little easier. I came across this info-graphic from salesforce that cleverly brings attention to some that you may…
by Judith Hutchinson
It’s no good just doing social media you really need to have an idea of what you are trying to achieve and how you are going to measure it. If you already have a social media marketing strategy then you know what your goals are (and if you haven’t perhaps…
by Judith Hutchinson
When I’m putting together a marketing plan for a client it’s often useful to think about the following things:
1. Who is it you’re targeting? Are you selling to businesses or the public? Think about where they may be based. Perhaps you have…by Judith Hutchinson
I often here ‘myths’ about marketing related stuff. So I thought I would share a few with you here: 1. You can’t measure advertising Errr – yes you can telephone numbers, landing pages, google tracking and not to mention asking your customers where they heard about you!. 2. You have…
by Judith Hutchinson
I often find myself using the AIDA model when helping clients to construct brochures, flyers, ads – even e-shots and images for social media, so I thought I would share this: Attention – A strong headline is the means by which you grab initial attention. Asking questions is often a good…
by Judith Hutchinson
This is a guest article by Pardeep Mattu of Ascent Writing
Being in business should be seen as a ‘war of words’. Every piece of marketing communication you create should be maximised, so that you’re promoting your unique selling points in the best…
by Judith Hutchinson
Recently I attended a Chartered Institute of Marketing (CIM) event at The Trentham Estate in Staffordshire. The key speaker was Amanda Dawson, Marketing Manager at The Trentham Estate. It would appear that The Trentham Estate are doing ‘things’ really well and I’m sure there are marketing tips that other…
by Judith Hutchinson
Even if you are using social media successfully you will likely come across one or more of the following. I would say it’s about how your brand manages these and can turn them around to your advantage. Here are a few downsides I can think of but I’m sure you…
by Judith Hutchinson
I had a teacher once at school who loved the phrase ‘fail to plan, plan to fail’ (you have to say it with a nasally voice). Despite the voice, he was right. Now, I’m not saying that all successful people and businesses have strict plans that they religiously stick…
by Judith Hutchinson
I’m often asked what sites are useful for learning more about social media E.g. Learning more about your potential audience and how they use social media and how to measure your presence. So I thought I would pop a few into a blog article. Hope this is helpful for you…
by Judith Hutchinson
There are a number of marketing tactics that small businesses can utilise that will help raise profile and increase sales without breaking the bank. Here are a few, feel free to add in what’s worked for you…
by Judith Hutchinson
Spotted this great infographic about Pinterest and thought my readers would appreciate it (sources shows at the end)….
…by Judith Hutchinson
The following tips will help you to use facebook strategically, legally and in line with your other marketing efforts. It is by no means an exhaustive list but will hopefully get you thinking…. Tweet
by Judith Hutchinson
Part 2 – E-H For A-D please see earlier blog article
by Judith Hutchinson
People found the last strapline quiz very easy so here is a slightly harder general marketing quiz. No prizes – just for fun and the prestige of winning. Please post your answers below or via twitter – @JudithHutch
by Judith Hutchinson
I’ve decided to write the A-Z of marketing. This is intended to be a guide for small business owners and in-house marketers to either remind you about certain marketing tools and/or to introduce you to new marketing ideas. I should add a caveat that whilst it is an A-Z guide…
by Judith Hutchinson
If you are turning over a new leaf and focussing on your marketing efforts for 2012 here are 4 marketing resolutions for you:
by Judith Hutchinson
There is no doubt that Mobile Marketing is big and is only set to get bigger. When you think that globally, more people now have mobile phones than have bank accounts, you can see the marketing opportunity that these devices present us with. This article aims to outline a few…
by Judith Hutchinson
What Are QR Codes? QR Codes (Quick Response Codes) are square blocks of what look to be very techy pieces of information (similar to barcodes). You can scan these codes with your smart phone (you just need to download a QR reader app) and the code will point you in…
by Judith Hutchinson
Recently I seem to have encountered a plethora of poor customer service whilst on the high street and doing my supermarket shop. Here are just 3 examples from the last fortnight (excuse the rant!):
by Judith Hutchinson
By Judith Hutchinson Here are 5 things tourist attractions can do to improve their marketing efforts, footfall and ultimately profits!
by Judith Hutchinson
I’ve enjoyed the recent campaign that Fiat have developed to promote the Fiat 500. They are clearly targeting the family market although I question if a family would fit themselves and all their stuff in such small car – but perhaps this is the whole point of the campaign –…
by Judith Hutchinson
Thanks to CIPR for bringing this to my attention and Otherwise blog for the original post. A really useful infographic.
Tweetby Judith Hutchinson
by Judith Hutchinson
At a recent training session a delegate asked me how you could upload pins in bulk and I have to confess that my immediate reaction was – fantastic that you have a lot of pins that your followers are going to want to see but why would you want to…
by Judith Hutchinson
A presentation I often find myself talking around in social media meetings and training sessions …
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