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Marketing a Town

August 29, 2013  |  All About Marketing,Blog

As any Destination Marketer worth their salt will tell you it sure helps if the local people have a little pride in where they live. They are/can be the best ambassadors.

The new Experience Barnsley Museum is certainly a great …

Effective copywriting helps you win the war of words

May 18, 2015  |  All About Marketing,Blog,Marketing Tips
Copywriting for SMEs

Image courtesy of jannoon028 at

This is a guest article by Pardeep Mattu of Ascent Writing 

Being in business should be seen as a ‘war of words’. Every piece of marketing communication you create should be maximised, so …

4 Marketing ‘Things’ Every SME Should be Doing

May 10, 2015  |  All About Marketing,Blog,Marketing Tips,Uncategorized


Image courtesy of tiramisustudio at

Image courtesy of tiramisustudio at

Here are four marketing ‘things’ every SME should be doing:

1. Asking customers for feedback – whether you sell tangible or intangible things you should ask customers for feedback.  Not …

Tourism Marketing: The Trentham Estate

July 10, 2013  |  All About Marketing,Blog,Marketing Tips,Uncategorized

Recently I attended a Chartered Institute of Marketing (CIM) event at The Trentham Estate in Staffordshire. The key speaker was Amanda Dawson, Marketing Manager at The Trentham Estate.

It would appear that The Trentham Estate are doing ‘things’ really …

Fail To Plan – Plan To Fail

May 24, 2013  |  All About Marketing,Blog,Marketing Strategy


I had a teacher once at school who loved the phrase ‘fail to plan, plan to fail’ (you have to say it with a nasally voice).  Despite the voice, he was right.  Now, I’m not saying that all successful …

Simple Marketing Tips for Small Businesses

August 24, 2012  |  All About Marketing,Blog,Marketing Tips,Uncategorized

There are a number of marketing tactics that small businesses can utilise that will help raise profile and increase sales without breaking the bank.  Here are a few, feel free to add in what’s worked for you…


  1. Build and

Is it surprising people choose to shop online?

March 4, 2013  |  All About Marketing,Blog,Uncategorized

Recently I seem to have encountered a plethora of poor customer service whilst on the high street and doing my supermarket shop.   Here are just 3 examples from the last fortnight (excuse the rant!):

  • A Supermarket floor worker thinking they

5 Marketing Tips for Visitor Attractions

April 17, 2013  |  All About Marketing,Blog,Marketing Tips,Uncategorized

By Judith Hutchinson

Here are 5 things tourist attractions can do to improve their marketing efforts, footfall and ultimately profits!

5 Marketing Tips for Visitor Attractions

Sheep Racing at Cannon Hall Farm, Yorkshire

  1. Get Social – if you aren’t already using social media to communicate with

Fiat tackles the family market

March 27, 2013  |  All About Marketing,Blog,Marketing Strategy

I’ve enjoyed the recent campaign that Fiat have developed to promote the Fiat 500. They are clearly targeting the family market although I question if a family would fit themselves and all their stuff in such small car – but …

Social Media In a Nutshell

March 8, 2013  |  All About Marketing,Blog,Uncategorized

Thanks to CIPR for bringing this to my attention and Otherwise blog for the original post. A really useful infographic.

Source: via Chartered Institute of Public Relations on Pinterest



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