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Marketing Strategy

How much does a small business need to spend on marketing?

April 25, 2018  |  Blog,Marketing Strategy

How much does a small business need to spend on marketing

Small business owners often ask me how much they should be budgeting for their marketing activities.  I find it’s easiest to answer if you know three main things:

  • What do you want to achieve?

  • What are you already doing that

Video: 5 Marketing Myths

March 15, 2016  |  All About Marketing,Blog,Marketing Strategy,Marketing Tips

The third and final instalment of my latest series of vlogs. This one is all about what I think are the five biggest marketing myths

Video: The 5 steps of putting together a marketing plan

January 12, 2016  |  All About Marketing,Blog,Marketing Strategy,Marketing Tips

The second in a series, my latest vlog looks at the 5 steps of putting together a marketing plan. Regardless of whether or not you have a marketing plan or not there may well be some nuggets in here that …

Video: 3 Key Reasons Your Business Needs a Marketing Plan

December 1, 2015  |  All About Marketing,Blog,Marketing Strategy,Marketing Tips

Here I am recording my first vlog all about why your business needs a marketing plan. Thanks for watching.

Video Transcript…

I’m always amazed by the number of small business owners I meet who don’t have marketing plans. There are …

Should my business be using Instagram?

October 6, 2015  |  Blog,Digital & Social Media,Marketing Strategy,Marketing Tips,Uncategorized

Should my business be using instagram

What’s all the fuss about? 

If a picture paints a thousand words then Instagram is certainly a force to be reckoned with.  The picture and video sharing site now claims to have over 400 million active users (150m users per …

The Fascinating Psychology of Colour in Branding and Marketing

April 27, 2015  |  Blog,Marketing Strategy,Marketing Tips

This is a guest post by Pam Neaves from Mint Creative Solutions 

The psychology of colour and how it relates to persuasion in branding and marketing is fascinating.

Psychology of colour in branding

Image courtesy of Sailom at FreeDigitalPhotos.net

In a study entitled ‘Impact

5 Useful Points About Target Markets for SMEs

June 23, 2015  |  Blog,Marketing Strategy,Marketing Tips,Uncategorized

When I’m putting together a marketing plan for a client it’s often useful to think about the following things:

Targets Customers

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

1.  Who is it you’re targeting?

Are you selling to businesses or the public? …

5 Marketing Myths

May 29, 2015  |  Blog,Marketing Strategy,Marketing Tips,Uncategorized

I often here ‘myths’ about marketing related stuff.  So I thought I would share a few with you here:

1. You can’t measure advertising

Errr – yes you can telephone numbers, landing pages, google tracking and not to mention asking …

AIDA – A Useful Marketing Tool

May 29, 2015  |  Blog,Marketing Strategy,Marketing Tips,Uncategorized

I often find myself using the AIDA model when helping clients to construct brochures, flyers, ads – even e-shots and images for social media, so I thought I would share this:

Attention – A strong headline is the means by …

Fail To Plan – Plan To Fail

May 24, 2013  |  All About Marketing,Blog,Marketing Strategy

 

I had a teacher once at school who loved the phrase ‘fail to plan, plan to fail’ (you have to say it with a nasally voice).  Despite the voice, he was right.  Now, I’m not saying that all successful …

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