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Marketing Strategy

5 Useful Points About Target Markets for SMEs

June 23, 2015  |  Blog,Marketing Strategy,Marketing Tips,Uncategorized

When I’m putting together a marketing plan for a client it’s often useful to think about the following things:

Targets Customers

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

1.  Who is it you’re targeting?

Are you selling to businesses or the public? …

5 Marketing Myths

May 29, 2015  |  Blog,Marketing Strategy,Marketing Tips,Uncategorized

I often here ‘myths’ about marketing related stuff.  So I thought I would share a few with you here:

1. You can’t measure advertising

Errr – yes you can telephone numbers, landing pages, google tracking and not to mention asking …

AIDA – A Useful Marketing Tool

May 29, 2015  |  Blog,Marketing Strategy,Marketing Tips,Uncategorized

I often find myself using the AIDA model when helping clients to construct brochures, flyers, ads – even e-shots and images for social media, so I thought I would share this:

Attention – A strong headline is the means by …

Fail To Plan – Plan To Fail

May 24, 2013  |  All About Marketing,Blog,Marketing Strategy

 

I had a teacher once at school who loved the phrase ‘fail to plan, plan to fail’ (you have to say it with a nasally voice).  Despite the voice, he was right.  Now, I’m not saying that all successful …

Fiat tackles the family market

March 27, 2013  |  All About Marketing,Blog,Marketing Strategy

I’ve enjoyed the recent campaign that Fiat have developed to promote the Fiat 500. They are clearly targeting the family market although I question if a family would fit themselves and all their stuff in such small car – but …

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