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Marketing Tips

7 Do’s of Email Marketing

August 12, 2015  |  Blog,Email Marketing,Marketing Tips,Uncategorized

7 Do's of email marketing

So many businesses get caught up in the world-wind that is social media they often forget about the merits of email marketing. Whether you are marketing to individuals or to organisations email marketing can help in terms of sharing your …

Free and Useful Marketing Tools for Small Businesses

June 7, 2017  |  Blog,Digital & Social Media,Marketing Tips,Uncategorized

Marketing tools

I’m often asked about useful online tools to help with marketing activity so I thought I would start compiling a list.  These are either free or have a free package

1.Google Analytics If you haven’t got analytics for …

How to ask your customers (and potential customers) what they think

May 19, 2017  |  Blog,Marketing Tips

How to ask your customers what they think

It’s amazing how many businesses I work with that don’t or haven’t asked their customers what they think.  This is a fundamental part of marketing, whilst it can help you with the small stuff such as tweaking a particular part …

Top 6 Social Media Marketing Mistakes

February 25, 2014  |  Blog,Digital & Social Media,Marketing Tips,Uncategorized

Top 6 social media marketing mistakes In a recent meeting I was asked what I thought the biggest social media marketing mistake is.  I don’t think there is just one, so here is  my top 6:

1. Not Being Social

So often I see companies simply …

How Can Google+ Help My Business?

December 9, 2013  |  Blog,Digital & Social Media,Marketing Tips,Uncategorized

I am increasingly being asked by small businesses about how Google+ can help in terms of marketing their organisation.  It was Liz Paton from Tarnished Studios who acted as catalyst for this article – Thanks Liz!  Here goes in hoping …

Do you need a mobile friendly website?

September 17, 2013  |  Blog,Digital & Social Media,Marketing Tips



Do you need a mobile friendly website? More and more people are accessing websites via their smartphones or tablet devices. If you want to communicate to your customers via your website then it’s important that your website works across these devices.

I could quote a…

Is Guest Blogging Still Useful for Businesses?

March 29, 2015  |  Blog,Marketing Tips,Uncategorized

I was recently presenting at an Angels in Business Meeting when one of the delegates asked what I thought about guest blogging so I thought I would write about this for the benefit of my readers.

A lot was said …

So What Exactly is SEO?

April 12, 2015  |  Blog,Digital & Social Media,Marketing Tips,Uncategorized

In a recent client meeting I was asked this question.  To me the term is part of my vocab and I stupidly forget that others are not necessarily familiar with what SEO is.  So here goes with a quick guide……

The Fascinating Psychology of Colour in Branding and Marketing

April 27, 2015  |  Blog,Marketing Strategy,Marketing Tips

This is a guest post by Pam Neaves from Mint Creative Solutions 

The psychology of colour and how it relates to persuasion in branding and marketing is fascinating.

Psychology of colour in branding

Image courtesy of Sailom at

In a study entitled ‘Impact

Hidden features of the big social sites

August 4, 2015  |  Blog,Digital & Social Media,Marketing Tips,Uncategorized

From muting accounts, saving links to read for later and downloading your LinkedIn connections there’s an array of things the big social networking sites can do to make life (and business) a little easier.   I came across this info-graphic from …



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