Accessible Marketing

Marketing Tips

GDPR – What do small businesses need to know?

November 22, 2017  |  All About Marketing,Blog,Email Marketing,Marketing Tips,Uncategorized

GDPR - What do small businesses need to know


I’ve been asked about GDPR in relation to marketing for small businesses, here I am answering these question, if you have others join the Accessible Marketing Facebook group:

What is GDPR?

It sounds really boring doesn’t it – …

How to Conduct Customer Research in 4 Steps

July 19, 2017  |  Blog,Marketing Tips,Uncategorized

How to conduct customer research in 4 steps

Customer research is the essential basis of your marketing strategy. The data acquired by your research should influence every business decision, and it will allow you to create compelling content that engages your target audience. 34% of people say they …

11 tips for writing a press release

June 8, 2016  |  Blog,Marketing Tips,PR

11 tips for writing a press release2

So you want to increase your profile in the media but are a little unsure of where to start.   First things first have a think about what ‘things’ your customers watch, listen to and read (the more specific you …

Video: 5 Marketing Myths

March 15, 2016  |  All About Marketing,Blog,Marketing Strategy,Marketing Tips

The third and final instalment of my latest series of vlogs. This one is all about what I think are the five biggest marketing myths

Video: The 5 steps of putting together a marketing plan

January 12, 2016  |  All About Marketing,Blog,Marketing Strategy,Marketing Tips

The second in a series, my latest vlog looks at the 5 steps of putting together a marketing plan. Regardless of whether or not you have a marketing plan or not there may well be some nuggets in here that …

Video: 3 Key Reasons Your Business Needs a Marketing Plan

December 1, 2015  |  All About Marketing,Blog,Marketing Strategy,Marketing Tips

Here I am recording my first vlog all about why your business needs a marketing plan. Thanks for watching.

Video Transcript…

I’m always amazed by the number of small business owners I meet who don’t have marketing plans. There are …

Should my business be using Instagram?

October 6, 2015  |  Blog,Digital & Social Media,Marketing Strategy,Marketing Tips,Uncategorized

Should my business be using instagram

What’s all the fuss about? 

If a picture paints a thousand words then Instagram is certainly a force to be reckoned with.  The picture and video sharing site now claims to have over 400 million active users (150m users per …

7 Do’s of Email Marketing

August 12, 2015  |  Blog,Email Marketing,Marketing Tips,Uncategorized

7 Do's of email marketing

So many businesses get caught up in the world-wind that is social media they often forget about the merits of email marketing. Whether you are marketing to individuals or to organisations email marketing can help in terms of sharing your …

Free and Useful Marketing Tools for Small Businesses

June 7, 2017  |  Blog,Digital & Social Media,Marketing Tips,Uncategorized

Marketing tools

I’m often asked about useful online tools to help with marketing activity so I thought I would start compiling a list.  These are either free or have a free package

1.Google Analytics If you haven’t got analytics for …

How to ask your customers (and potential customers) what they think

May 19, 2017  |  Blog,Marketing Tips

How to ask your customers what they think

It’s amazing how many businesses I work with that don’t or haven’t asked their customers what they think.  This is a fundamental part of marketing, whilst it can help you with the small stuff such as tweaking a particular part …



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