Accessible Marketing


Marketing News: Marketing delegated to unskilled staff

March 18, 2019  |  All About Marketing,Blog,Marketing Tips,Uncategorized

If you’ve got staff in place to deliver your marketing plans I salute you!  You’re prioritising marketing and know that it will drive sales but….. are your marketing staff well supported?     Are they up to date with the marketing …

A Marketing Tip from the Rio Carnival!

February 19, 2019  |  Blog,Marketing Strategy,Marketing Tips,Uncategorized

In this week’s episode of Around The World In Marketing Tips I provide a tip on thinking about what you want people to feel when they see, hear or experience  your marketing and your brand.

Think about the next piece …

#BusinessBuilder Vlog Episode 3

September 14, 2018  |  Blog,Uncategorized

In episode 3 of my #BusinessBuilder Vlog I talk about how things get stressy and about how marketing can sometimes get forgotten



#BusinessBuilder Vlog: Episode 1

September 10, 2018  |  Blog,Uncategorized,Vlog

#BusinessBuilderVlog Episode 1

In my #BusinessBuilder vlog series, I use my house extension as a metaphor for marketing your business.  In this episode, I talk about architect plans and marketing planning

Watch it here

A Personal Post – How sport helps me be a better small business owner

December 18, 2017  |  Blog,Uncategorized

How sport helps me to be a better small business owner


For those of you that know me well you will know that school, for me, was a fair while ago (over 20 years). Whilst I have kept up with my health and fitness over the years with classes such …

GDPR – What do small businesses need to know?

November 22, 2017  |  All About Marketing,Blog,Email Marketing,Marketing Tips,Uncategorized

GDPR - What do small businesses need to know


I’ve been asked about GDPR in relation to marketing for small businesses, here I am answering these question, if you have others join the Accessible Marketing Facebook group:

What is GDPR?

It sounds really boring doesn’t it – …

How to Conduct Customer Research in 4 Steps

July 19, 2017  |  Blog,Marketing Tips,Uncategorized

How to conduct customer research in 4 steps

Customer research is the essential basis of your marketing strategy. The data acquired by your research should influence every business decision, and it will allow you to create compelling content that engages your target audience. 34% of people say they …

How Can I Increase My Email List with Relevant Subscribers?

February 13, 2017  |  All About Marketing,Blog,Email Marketing,Uncategorized

How can I increase my email list?

A recent survey conducted with 1000 online businesses revealed that email marketing generates the highest ROI compared to other marketing channels.  Granted it depends on what demographic you are targeting. Perhaps, for example,  teenagers don’t engage with email as much …

A marketers view on the 2016 Christmas Ads

November 14, 2016  |  Blog,Brands,Uncategorized

The big brands have well and truly launched their Christmas ads and I have been watching them with interest.  As they say on strictly – the scores are in….

John Lewis

Probably the most anticipated ad of the year.   …

Cannon Hall Farm

March 31, 2015  |  Uncategorized

Sector: Tourism

Services: Marketing Strategy and Promotional Planning

Background: Cannon Hall Farm is South Yorkshire’s premier visitor attraction with over 250,000 annual visitors coming to see the farm animals, adventure playground, cafe and farm shop.

In 2011 the farm


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