Accessible Marketing

Simple Marketing Tips for Small Businesses

by Judith Hutchinson

There are a number of marketing tactics that small businesses can utilise that will help raise profile and increase sales without breaking the bank.  Here are a few, feel free to add in what’s worked for you…


  1. Build and improve your contact list – if you collect email address ask people if they want to receive your e-newsletter. This enables you to keep in touch, reminding customers and potential customers about what you can offer or indeed what offers you have for them.
  2. Ask customers for referrals and reward customers with a gift when they do refer (vouchers, money off etc).
  3. If you aren’t already using twitter, facebook etc.  Think about using social media as a means of communicating with your customers. Whilst signing up is free you will need to dedicate time.
  4. Focus on promoting high profit products/services
  5. Hold events – perhaps free information seminars which set you apart as a competitor or special events for your top customers
  6. Ask your customers what they think – customer feedback and satisfaction surveys may well give you information that will help improve the business.


Would love to hear your top tips


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Accessible Marketing

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Tel: 07766 773643

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