Accessible Marketing

Why should SMEs use video marketing?

by Judith Hutchinson

I recently attended a video marketing workshop with the key speaker being Phil Arkinstall of Ark Media

I thought readers would find some of the key points from this workshop of interest.

Whilst video has been about for years there has been some major technical advancements that have made it more IMG_0229accessible, these being:

All of the above mean consumers are more likely to view and respond to video marketing.

Here are some stats (for more stats and info about video check out the Social Media Examiner Article) …

Why Video Drives Sales

Videos can

Some stats about video driving sales:

What can Businesses Use Video For?

Now I’m obviously bias and come at this very much from a marketing point.  So for me a business can use videos for promotional purposes such as viral campaigns, testimonials, product videos and the like.  However, Phil opened my eyes to all the other options of how videos can help organisations. Such as:

Think about your customers – how might they learn about your brand or product a little better via a video?

Do you have a company video? Would you mind sharing it in the comments below so we can see how different businesses are using video?




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